How is your site working?

Test your Site
If you want to know how well your website stacks up
and if you need to optimize, follow these easy steps:

1. How many site visitors do you get?
   You should be able to check your site statistics and easily to determine just how many visitors you get each month. Is this number growing? Declining? High traffic is nice, but conversions are more important (see #2).

2. How many conversions do you get?
   Do you track how many email sales or leads you are getting? You can also set up a special 1-800 number that only appears on your website (but rings thru to any regular number you are using). This will tell you how many phone calls your site is generating.
   
   These above figures will give you a baseline from which you can determine the costs/effectiveness
   (ROI) of your site and measure any future changes. Well-ranked small business websites can easily generate dozens of email leads and phone calls per day - are you getting your share?
    

3. How well do you rank for your keywords?
   If a potential client does not know your name, they will use what they think best describes your goods and services; for example, a potential client wants a resort in the Florida Keys, usually they simply type "florida keys resorts" in the Google or other search engine searchbox. If the search
   results come up and you are not on them, the ones that appear have a very good shot at getting any business and you get none. It has nothing to do with the size of the companies that are listed, higher ranked companies are usually optimized to appear there and grab the major portion of
   available leads. It is not uncommon for smaller business to outrank major chains or bigger businesses.
    

4. Do you have any inbound links from other "relevant" sites?
   Relevant inbound links count as "votes" for the importance and value of your site. As a general rule,
   if you have few inbound links, search engines figure you aren't important enough to rank. A link from
   a Viagara site to your resort is becoming more and more useless as search engines tweak their algorithms for relevance to avoid link spamming - it used to work, but less and less now.

Website optimization combined with promotion & great web usability (design factors)
will get you more traffic and sales.
Let us show you how.
 

In this site, even if you don't hire us, you will find a good solid primer on just what a web site can do. Feel free to explore and learn. You can always contact us via email or phone, we will be happy to hear from you.